My mission as a Creative Director is to continue to grow and learn within the new media space of advertising, while helping lead and mentor the next generation of creatives.
I am a data-driven ad director. I spend much of my time iterating content based on interpreting analytical data available in softwares like Triple Whale, and the Google, Meta and TikTok ads managers. I have partnered with the industry's most seasoned media buyers and growth directors to develop a streamlined workflow for testing and iterating on creatives.
I have worked with the following brands in this space: Noom, Freshly, Dollar Shave Club, Vegamour, Lumin, FitTrack, Toby & Ace, KING gaming (Candy Crush Saga), Solitaire Cash & Cube, Truebill, Beta Brand, Savage x Fenty, Ipsy, Hubble, Tonal, Il Makiage, and more.
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